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About me | Digipreacher
April 16, 2017

About me

Hello all!

Yeah, that’s me – I’m the DIGIPREACHER, also known as the online ogre in my past life šŸ™‚ Not a pretty sight, butĀ the person telling the truth is really seldom pretty. (Yeah, yeah – I know, there are always two sides and there is no such thing asĀ theĀ absolute truth, but still… :P)

I’m the one analyzing things you and companies (also yours)Ā do online and criticizing them.

Well, sometimes – by accident – some good examples come up and I’m more than happy to praise them.

And why I think I can do this? What are the merits that give me right to criticize things?

First of all, I am the customer – as anyone of you readers. And customer is the king, or at least s/he is the one bringing money to the company. S/he is also the one deciding if service, product, marketing, etc. isĀ good – company cannot make that decision for you or me. So I’m giving my honest opinion as a customer.

Secondly, I have studied marketing, communications and digital media several years on an academic level, so besides the customer point of view, I happen to know what is going on in the world, I’m familiar with the newest studies and isms and I know how it should be done by the textbook.

And thirdly, before you put a label of an academic on me, I’ve been and am planning and implementing online campaigns and strategies for companies. I’m also consulting and educating people on this area constantly. I might not be the loudest one, but I still know what I’m doing šŸ™‚ and I usually get things done with good results.

So I think this gives quite good background for what I aim to do with this blog.

And to end this and conclude why it is important for someone to raise her voice, I give you a funny – but sad – example of online customer service for Finnish railways.

The service provider asks – politely, as she was taught – “Can I help you?”
Customer answers: “We are looking for trips to Lapland”
Service provider: “Well, good luck looking!”

So this is what I’m talking about šŸ™‚ – online you must be really sensitive for what people really mean!