Yeah, that’s me – I’m the DIGIPREACHER, also known as the online ogre in my past life 🙂 Not a pretty sight, but the person telling the truth is really seldom pretty. (Yeah, yeah – I know, there are always two sides and there is no such thing as the absolute truth, but still… :P)
I’m the one analyzing things you and companies (also yours) do online and criticizing them.
Well, sometimes – by accident – some good examples come up and I’m more than happy to praise them.
And why I think I can do this? What are the merits that give me right to criticize things?
First of all, I am the customer – as anyone of you readers. And customer is the king, or at least s/he is the one bringing money to the company. S/he is also the one deciding if service, product, marketing, etc. is good – company cannot make that decision for you or me. So I’m giving my honest opinion as a customer.
Secondly, I have studied marketing, communications and digital media several years on an academic level, so besides the customer point of view, I happen to know what is going on in the world, I’m familiar with the newest studies and isms and I know how it should be done by the textbook.
And thirdly, before you put a label of an academic on me, I’ve been and am planning and implementing online campaigns and strategies for companies. I’m also consulting and educating people on this area constantly. I might not be the loudest one, but I still know what I’m doing 🙂 and I usually get things done with good results.
So I think this gives quite good background for what I aim to do with this blog.
And to end this and conclude why it is important for someone to raise her voice, I give you a funny – but sad – example of online customer service for Finnish railways.
The service provider asks – politely, as she was taught – “Can I help you?”
Customer answers: “We are looking for trips to Lapland”
Service provider: “Well, good luck looking!”
So this is what I’m talking about 🙂 – online you must be really sensitive for what people really mean!