During my time as a “digipreacher” (i.e. the past 7 – 8 years) I’ve encountered a “technical dilemma” several times. And now I do not mean that there has been some bug or problem in a program, in an app or in my computer or network, but the fact, that people are awfully technique-oriented when we talk about social media and online visibility.
It’s all mostly about applications, channels and operating systems. So, there are people thinking that without IOS (i.e. Apple,ipad, iphone) you just can’t do anything good. There are also people debating about the best channel to use, or the best amount of posts you should distribute etc. All very quantitative and technical issues, i.e. technical dilemma 😀 And as you have noticed, I think there is always a place for quantity, but it depends on the time and place as well as personal preferences).
However, when talking about online visibility, many people have the idea that it is about findability, keywords, SEO (search engine optimization) and SEM (search engine marketing). Naturally these elements are important, but even more important is to understand the conversational nature and customers’ role in successful online visibility. Even though you presence is found, it’s not really good, if visitors aren’t interested in reading your content (this is you, if your bounce rate is high or time spent with your online content is really short <= some analytics in between, could not help myself 🙂) and then sharing it.
After reading your content, they hopefully get engaged enough to subscribe your newsletter or just plainly follow the information you post to your online channels. To go a step further, it would be beneficial, if they even shared your post and maybe added a couple of words about your topic as a comment.
In my opinion, all these four elements are more important to social media marketing and online visibility than mere technical issues.
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