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digipreacher Archives | Digipreacher

Bad consultant….

Again, I have been a b*tch…. sorry, bad person, when I dared to question one business consultant about his skills in social media marketing. When I’m consultanting businesses myself as a Digipreacher or when I’m giving lectures, I first of all try to find out what kind of audience I have. Then I try to Read more about Bad consultant….[…]

When answers matter…

During the past two posts I’ve been mentioning feedback and answering to it quite often. Why, you might ask. Well, have you ever given or tried to give feedback to a company online? There are three (3) things that you usually encounter: ONE There is not a public way for giving feedback. You cannot post Read more about When answers matter…[…]

Customer experience – is it something to eat?

In order to be successful in one’s online efforts it is uttermost important to think – I mean, consider really hard – how customer sees your online messages and visibility. Are they intrested or even tempted to learn more and share the information, or are they just fed up with the same old “thing” that can Read more about Customer experience – is it something to eat?[…]

Why, oh why?

Why is it so hard for companies to understand that communication in social media in conversation? It is not mere advertising or stories managed by companies. It is not about hiding your mistakes and negative comments by customers. Social media is SOCIAL! It is all about communities and user-generated information, so forget the old fashioned Read more about Why, oh why?[…]