The shoemaker’s children go barefoot

I have noticed, and even fallen to that trap myself, that when you are consulting and helping others, your own visibility suffers. So, this time I decided to take care of that. Because Digipreacher as a site is not so old, I ran it through in order to know, what should be improved here. Read more about The shoemaker’s children go barefoot[…]

Bad consultant….

Again, I have been a b*tch…. sorry, bad person, when I dared to question one business consultant about his skills in social media marketing. When I’m consultanting businesses myself as a Digipreacher or when I’m giving lectures, I first of all try to find out what kind of audience I have. Then I try to Read more about Bad consultant….[…]

Knowledge is power – even when it comes to online marketing

It is always essential to have plenty of information before you make decisions. That is one of the basic rules in marketing and in business. But to start with – analysing (gathering information) the market environment is the starting point for every successful business effort. A successful analyses tool includes organisational analysis, customer analysis, competitor Read more about Knowledge is power – even when it comes to online marketing[…]

Analysing online activities

In the previous post I introduced you to the answer I got from a hotel manager in Tripadvisor. And it did seem that they had not understood the meaning of online reputation and customer experience online. So it came to me that as the Online Ogre I could also study if the other aspects in their online Read more about Analysing online activities[…]