It is not about the likes...

... it is about the engagement of your followers!

Digipreacher social media

Social media headaches

As some of you know,  I am not only doing my post-gradual studies about online media, but also I have also tried to educate the future decision makers on my own behalf. These can be students in universities of applied sciences in Finland. Lately, they have been various company representatives from big production enterprises to Read more about Social media headaches[…]

Digipreacher says online customer service

Online customer service – does it exist?

How many of you have used some sort chat, social media channel, form or other tool  for online customer service? What are your experiences? Has it been successful? Have you been happy afterwards? I have used and most of the times it has been a big dissappointment! And I am not talking about web shops as such Read more about Online customer service – does it exist?[…]

Data mining and big data

Big brother is watching!

How many of you has a mobile phone or a tablet/iPad? How many of you are taking your phone or tablet to everywhere you go? I can tell on my behalf that I have several mobile phones and a tablet and I am carrying at least one of them around. I am taking photos and sharing Read more about Big brother is watching![…]

What a wonderful world of digital!

Hi all! You probably think I’m dead or just fed up with writing this blog. Well, half of that is partially true – I was on a holiday 8 weeks, but my plan was to write not only blogs but couple of articles as well during that time. You know, what else can you do Read more about What a wonderful world of digital![…]

Technical dilemma

During my time as a “digipreacher” (i.e. the past 7 – 8 years) I’ve encountered a “technical dilemma” several times. And now I do not mean that there has been some bug or problem in a program, in an app or in my computer or network, but the fact, that people are awfully technique-oriented when Read more about Technical dilemma[…]


Emotions online – not just something for dating sites

When I start talking about emotions online others quite often react and think I mean the dating sites for those wanting to find the significant other. This usually also leads to another discussion topic – can one really trust on the emotions shown in virtual environment and can you trust anything that is mentioned online. Well, Read more about Emotions online – not just something for dating sites[…]

The shoemaker’s children go barefoot

I have noticed, and even fallen to that trap myself, that when you are consulting and helping others, your own visibility suffers. So, this time I decided to take care of that. Because Digipreacher as a site is not so old, I ran it through in order to know, what should be improved here. Read more about The shoemaker’s children go barefoot[…]

Bad consultant….

Again, I have been a b*tch…. sorry, bad person, when I dared to question one business consultant about his skills in social media marketing. When I’m consultanting businesses myself as a Digipreacher or when I’m giving lectures, I first of all try to find out what kind of audience I have. Then I try to Read more about Bad consultant….[…]

Knowledge is power – even when it comes to online marketing

It is always essential to have plenty of information before you make decisions. That is one of the basic rules in marketing and in business. But to start with – analysing (gathering information) the market environment is the starting point for every successful business effort. A successful analyses tool includes organisational analysis, customer analysis, competitor Read more about Knowledge is power – even when it comes to online marketing[…]